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Talking of Jaguar, any motor sport aficionado immediately remembers that Jaguar is the only car that has won the ‘Le Mans’ 6 times! Le Mans is a 24 hours race and most motor sport enthusiasts, pundits will tell you that Le Mans is THE most grueling in Motor sport. So every one was shocked a bit at least Ford put up Jaguar and even Land Rover brands up for sale. And as was rumored since some time now, Jaguar and Land Rover brands were to be sold to Tata Motors. The deal was officially confirmed by both sides yesterday on 26th March. Yesterday, Ford officially announced it’s agreement to sell the brands to Tata Motors
for aproximately 2.3billion$. Tata Motors can now boast of a range from as low as Rs 1 Lakh (approx 2500$) to 50 times that price at much more than hundred thousand$.
The irony of this is getting chuckles everywhere. India is now the second largest source of foreign investment in UK. And a company from England’s former colony has come to the aid of the ailing Jaguar & Land Rover brands which are seen as icons of British Luxury. To give you an idea of how iconic these brands are, the last time Tony Blair pulled out of 10 Downing street, he did so in a Jaguar and higher up the British Aristocracy, her majesty, the Queen of England Queen Elizabeth II herself uses a Land Rover to drive around the gardens in Windsor Castle.
Then, Jaguar has also competed 4 times in Formula1 championships. Though it’s performance was dismal in F1 with zero wins, zero pole positions, two podiums, a handful of points. In November of 2004, Ford finally sold of the Jaguar Racing to the energy drink giant, Red Bull and the team has since then be christened Red Bull Racing team. What I can’t help but wonder is: Will we see another Formula1 team in years to come by owned by an Indian? Will Tata motors ever reintroduce the Jaguar brand in F1 or even in other motorsports or better yet, will we see Tata F1 in the not so distant future? Only time will tell…
Anyway, as for the business angle, many blame Ford for the mess Jaguar is in now and a change of ownership is being viewed with optimism every where. Tata now can count itself amongst companies such as Daimler & Toyota who also have a full range portfolio. The jury seems to be divided on whether this is strength or a liability.
The ever positive and optimistic visionary business man - Ratan Tata had this to say:
Toyota created Lexus, Nissan has Infinity. No one is saying, ‘How can BMW handle the Mini?’ But they’ve made a huge success of it. So why is it impossible?


disappointed of course but already focusing on the next round and raring to go. The Iceman had this to say:
a for the Race on the famous Sepang Circuit. The teams also have to get their
